Voyage Co., Ltd. Shines at BIG5 Riyadh 2025: Eco-Friendly Building Materials Open Middle East Market

From February 24th to 27th, 2025, Voyage Co., Ltd. successfully showcased its innovative and eco-friendly building materials at The Big 5 Construct Saudi, the premier construction industry event in the Middle East and North Africa (MENA) region, held at the Riyadh Front Exhibition & Conference Center . The company’s compelling product range, including the bestseller soft stone wall panel and PU Stone, alongside high-quality laminate flooring, WPC Panel , decorative plywood, and UV Board, attracted significant attention from a large number of high-intent professional buyers across key MENA countries.

As the most influential construction industry event in the MENA region, the BIG5 Exhibition serves as a crucial platform for global top enterprises to connect with high-intent professional buyers. Adhering to the theme of “Green Technology, Quality Life”, Voyage Co., Ltd. focused on showcasing its eco-friendly products——Soft Stone and PU Stone. These two products have won unanimous praise from on-site customers due to their excellent performance in waterproof, low-carbon environmental protection, and easy installation. During the exhibition, the professional team of Voyage conducted in-depth exchanges with buyers from more than a dozen countries, focusing on product application scenarios, customization needs, and after-sales service systems in the Middle Eastern market. Many customers took the initiative to leave contact information and expressed their intention to conduct on-site inspections in China to further promote cooperation.

Following the conclusion of the BIG5 Exhibition on March 2nd, the Voyage team was invited by Saudi Arabia’s STAR NIGHT Enterprise to visit its factory for on-site inspections and in-depth business negotiations. This visit not only effectively consolidated the cooperation intentions reached during the exhibition but also enabled Voyage to gain a more intuitive and in-depth understanding of the local construction industry’s product demand standards, procurement preferences, and market operation rules in Saudi Arabia. It laid a solid foundation for the subsequent customization of products for Middle Eastern customers and the provision of localized after-sales services.

This participation in the BIG5 Riyadh Exhibition and the subsequent business visit to Saudi Arabia have achieved remarkable results for Voyage Co., Ltd. As an important part of the company’s global market expansion strategy, this trip has helped Voyage comprehensively grasp the development trends and business opportunities of the Saudi Arabian and even the entire Middle Eastern building materials market. It has also enhanced the brand influence of Voyage’s eco-friendly building materials in the international market. In the future, Voyage will continue to focus on technological innovation of green building materials, take the needs of the Middle Eastern market as the guide, and strive to provide more high-quality, environmentally friendly and cost-effective building material solutions for global customers, and further expand its share in the international building materials market.